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Here’s How SEO Services Can Transform Your Business

SEO services. They’re the how, what, and why of ranking high in a search engine. That’s not just optional; it’s essential. These days, if you don’t rank, you don’t get noticed. Meaning you won’t just get less site traffic; you’ll get fewer visitors, less custom, less profit. It’s the death knell of any business.

What you need is an SEO company devoted to improving your overall SEO.

That’s what BURNESSEO specializes in. We’re the premium SEO company in South Africa. We don’t just offer SEO services; we guarantee that you’ll rank higher than ever.

So, do you want more traffic? Do you want to know the secret behind why SEO is important? And even better, how much will it all cost?

Read on. Our guide to all things SEO services should answer all your burning questions.

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What do SEO services include?

The most common question we are asked is: what even are the SEO services available?

That’s simple.

Here, we provide four key SEO services:

  1. Local SEO
  2. On-page SEO
  3. Off-page SEO
  4. Technical SEO

Local SEO grows your business. It puts you on the map in your neighborhood. Using the address of your website and adding NAP (name, address, and phone number) information, we organically rank you higher in Google and other search engines. So, when locals search for a business, yours will be the first one they see.

On-page SEO optimizes each individual web page to rank higher and earn more traffic. That includes both the content and the underlying HTML source code. We even evaluate your external links to maximize your overall ranking. It’s simply the best way to rise through the ranks.

On-page SEO optimizes each individual web page to rank higher and earn more traffic. That includes both the content and the underlying HTML source code. We even evaluate your external links to maximize your overall ranking. It’s simply the best way to rise through the ranks.

Off-page SEO is everything that doesn’t happen on your site. Sounds strange? Trust us – it’s critical. Factors like search engine and user perception of site popularity, relevance, trustworthiness, and authority are pivotal to determining your site’s ranking. Indeed, sites seen as more reliable and authoritative do much better than others.

Technical SEO involves the complex characteristics under the hood of your website. Things like secure sockets layer (SSL) and ensuring your site is mobile-friendly both help improve rankings and speed up your site. Keeping it responsive, user-friendly, and most importantly, SEO optimized.

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How much do SEO services cost?

The real answer is it depends on what you want. To ensure we optimize your site correctly, we offer a free initial consultation. There, we’ll discuss what you want and the options available.

Generally, our SEO services come in a monthly subscription. Because you don’t want to put all the hard work into ranking high, only for you to slip the moment our SEO services lapse. SEO is about consistency, after all.

Our SEO services cost is broken down into four packages:

  1. Google My Business – R 5000/month. It includes SEO services such as an SEO audit, competitor research, keyword optimization and research, and more. You won’t get access to our more advanced SEO services, however.
  2. Weekend worker – R 15,000/month. Here, you’ll get everything included in our basic services, plus link building – that’s crucial to SEO optimization.
  3. Weekday warrior – R 20,000/month. Enjoy added services like secret sauce, advanced scheme markup, fix technical issues on-site, and more. It’s truly worth the extra money.
  4. SEO super-boost – R 30,0000/month. You’ll get our full suite of services included in the other packages, plus added benefits like Google Stacks and Setup Socials with IFTTT.

That’s our complete offering. Head over to our services pages for more of a lowdown on the ins and outs. It’ll also answer any remaining questions on why SEO is important.

What is the best SEO service?

That depends on your business.

For a small local bakery, local SEO is going to have the biggest impact. You don’t need to reach the front page every time someone searches for bread. You just need to establish yourself as the premium baker in a 20-mile radius.

However, if you’re a medium-sized online business, you want to go global. That necessitates ranking much higher. You’ll want to optimize your on-page SEO to ensure you’re in the top results across all search engines. Otherwise, you just won’t get noticed.

Overall, there is no right answer. Often it takes a mix of different approaches and past experience to boost your site significantly.

Content. Backlinks. HTML source code. And more. All these are weapons in the SEO arsenal. No SEO company would neglect one solution over another. It’s about doing whatever it takes to rank. That’s it.

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What should SEO cost per hour?

Well, here at BURNESSEO, our hourly rates are pretty reasonable.

Considering there are 730 hours in a month, that makes our top package a very cost-effective R 41 per hour. Not bad for a complete overall of your SEO strategy.

Indeed, most SEO packages available range from R 4,000 to R 35,000 – meaning our services are both proven to work and reasonably priced.

The real question is, what price do you put on success?

Ranking high in a search engine is the end goal for most businesses these days. It replaces advertising as the primary means of attracting new business. That’s how you need to think about it.

Now, consider what that’s worth to you: how much would you be willing to pay? What’s the price for guaranteed results? For more and more traffic, with all the resulting profits.

R 41 per hour sounds pretty good, right?

How to get more traffic to my website?

Here are five top tips to get you more traffic:

  1. Hone your keywords

Before you start writing your content, optimize your keywords. That’s not just in the website – that’s the meta description, the page title, the URL, the headers, and more.

Using an SEO company will help guarantee you’re selecting the top keywords for your industry. That’s how you get noticed.

  1. Content you want to read

There’s an all-too-common mistake. People drench their content in keywords and rise up the rankings. Only weeks later, they’ve slumped back down again.

What’s going on?

The answer: no one wanted to read the content. If it doesn’t get read, then it doesn’t rank. Nor should you write bland content for the sake of it. Think of it like this: would you rather have 100 visitors who all buy your product or 1,000 visitors but only 10 buy your product.

  1. Build backlinks

Whatever your brand, you need to build backlinks. That’s where a secondary website links to yours. Hassle influencers, find relevant blogs, or post guest pieces to ensure you’ve got plenty of links heading back to your site. The more you get, the higher you’ll rank.

It’ll also create more buzz.

People often dismiss influencers. But ask yourself, don’t you use recommendations from people you trust? If the answer is yes, then consider offering them a free trial or sample.

  1. Send email newsletters

It’s not just about getting new visitors; it’s also about keeping the old. Promoting your product or service through an email newsletter is a fantastic way to remind previous customers about your brand. You can even spice up the content with an offer or discount code.

Even better, personalize the email with a name. Or send them out on special occasions like a customer’s birthday. Now that’s smart marketing that generates traffic.

  1. Don’t neglect social media

Spending an hour on Monday morning setting up your social media posts for the week is invaluable. It keeps people engaged and also funnels them onto your site.

Use relevant hashtags, include influencers, update your profile, and link new bits of content.

It’s all about a full-immersive brand experience across platforms. Think about how to entice people to your site. And always reply to people’s comments when they want more info.

What Are Some Effective Strategies for Improving Local SEO?

Improving local seo for businesses involves strategic measures to boost visibility and attract potential customers. Implementing keyword optimization, creating location-specific content, and optimizing Google My Business listing are effective strategies. Encouraging customer reviews, acquiring local backlinks, and ensuring consistent NAP (name, address, phone number) details across directories also positively impact local SEO performance. Monitoring analytics and adapting strategies accordingly is crucial for ongoing improvement.


Do you have a site with lackluster traffic? Frustrated that nothing seems to get you ranked?

Leave it to a professional SEO company: BURNESSEO.

With years of experience and numerous satisfied clients, we’re ready to optimize your site and get you on the first page. Our prices are competitive, and our service is excellent.

So, book a free consultation today, and let’s put your business on the map. We can’t wait to hear from you!

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