What Is Local SEO, And How Does It Work?
Local SEO is a powerful way to grow your business. With Google’s map pack showing up for any relevant keyword, local listings have never looked so good! It doesn’t take much more than optimizing the address on your website and adding NAP (name, address, phone number) information about yourself in order to rank higher organically with search engines like Google
Google is a powerful tool for local SEO because it helps people find information and businesses on the web, in their communities. Local search engine optimization will help you attract more customers to your business by optimizing your website with Google’s tools that are specific to locations like keywords, maps listings, or links from nearby sites.
How did search engines evolve?
Google is the most popular search engine in the world and was first to use links between sites as an indication of which websites were trusted. In its early days, Google matched keywords typed into a search engine with website that included those same terms. As internet technology expanded over time, it became more difficult for users to find what they needed on such a vast network so Google created algorithms that searched through pages without requiring specific key words or phrases be entered—this innovation allowed people access information faster than ever before!
Google has maintained this industry-leading position by innovating at every turn; last year’s addition of “featured snippets” brought quick answers right up top when you type certain questions directly into their browser window.
Today, Google looks at hundreds of factors both on and off your website to determine if it’s relevant enough for them to display as a search result. Factors form your “digital footprint,” and each factor has different weight or value that the search engine combines in order to return results. Your digital footprint determines whether you are one of top ten results when someone types into google an inquiry they have about something related specifically with what is found on your site – whatever the topic may be!
So How Does Google Work?
Google is a powerful search engine that keeps an index of all the sites it scans. When you type something into its search bar, Google will go through this index to find your site and rank it according to various ranking factors such as how relevant your site is for what was typed in the box.
Google uses a complex algorithm called Page Rank which ranks every web page from 0-10 based on many different signals including relevancy, authoritativeness or popularity with backlinks; links coming at other pages pointing towards yours; quality anchors (text appearing near hyperlinked text); keyword density
Search engines like Google use spiders to crawl the web. These programs are small and start on a single page then follow links, looking at content of next pages until they have crawled trillions of them. This ensures that searches return up-to-date information quickly as new sites or connections get discovered by these tiny workers.
How Google ranks search results
Google uses a complicated system to rank hundreds or thousands of sites in the blink of an eye. These processes are known as algorithms, and when you Google something, they’re what checks the index and returns lists of websites that match your search from organic results. The ones chosen for ranking within these first few pages are based on relevance, prominence given by incoming links–a fancy way to say how many people link back from other webpages onto yours–and popularity determined through clicks among users who have been presented with it before.
Search engines are constantly trying to provide the most accurate results for their users. That’s why when you type a keyword into Google, it displays search suggestions that were also typed in and then ranks them by relevance according to various on-site and off-site factors like social media engagement or links from other sites.
The algorithms behind today’s top five major players (Google, Bing, Yahoo!, YouTube) have become quite complex with all of these different ranking functions taking place simultaneously under one roof!
Rank this high
Optimizing your SEO influences both relevancy, prominence, and link popularity factors for your website. If the right elements of your site’s digital footprint are optimized, you show up higher in more search results.
Local SEO is a different pattern
The Google search algorithm takes your location into account when you are searching for a local business. This happens even if they don’t include the city name or “near me” in their search query, because it is assumed that those who type certain keywords with the intent to find businesses close by want results from locals nearby- no matter how far away they live.
If you’re at work and want to get a pizza delivered for lunch, Googling “pizza delivery” will show the nearest locations. But if home is your place of business then that same search yields different results! This makes sense because these nearby places are what’s on hand–away from home so nearby pizzerias can deliver straight to your desk or doorstep.
With the recent growth in mobile internet access, local SEO has become hugely important for business owners who offer any sort of localized products and services. Local marketers need to be aware that they will most likely have competition from others offering similar things locally on their smartphones as well.