On Page SEO

Search Engines

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Research
Rank Optimization
Harnessing SEO

What is On-page SEO?

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic. Not only does on-page refer to both content and HTML source code, but also external links that can impact a page’s ranking are off site!

On-page SEO is one of the most effective methods for businesses to rank higher in search engines. The “on” refers not only to content but also the HTML code that can be optimized. Off-page optimization, such as links and signals from other websites, are important too!

On page SEO has been proven time again by various studies and professionals as a highly efficient way for small business owners looking to get their site ranked on Google’s first pages (and make more money). While off page optimizations like gaining backlinks through social media or your own website have some effect on how high you’ll show up when someone searches online – it does little if there isn’t an appropriate match between what they’re searching AND the keywords used throughout your web.

 

Why is on-page SEO important?

On-page SEO is important because it helps your site be optimized for both human eyes and search engines. The tweaks you make to optimize your website can be seen by visitors on the page, so that they have a better experience while browsing around.

On-page SEO is called “on-page” because the tweaking elements are all visible right there in front of them — unlike off or technical SEO which may not always affect how people see things when viewing a web page (although these benefits will still provide some value).

 

Your on-page SEO strategy is completely up to you, so it’s important that you do it correctly. Let’s discuss the elements of your on page SEO strategy!

On-Page Optimization: What You Need To Know:

Search engines work hard to provide the most relevant information for their users. The best way you can help them do that is by creating high-quality content, because it tells both search engines and readers what your website and business are all about. To create these pieces of quality content, start with choosing keywords in which there’s a level of relevance or competition – this will make sure you’re speaking directly to those who might be searching for something related on Google (or other search engine). You’ll want to conduct keyword research by doing some basic searches like “keyword” + “competitor,” as well as using tools such as Ahrefs, AnswerthePublic, UberSuggest etc., where available – whichever suits your needs better

Other on-page optimisation tools include Pop-optimizer, Seo-surfer and Cora.

So, you've got your page content written or just starting to audit it for SEO?

Well here are a few tips on high-quality writing. Focus on the following: Incorporate short and long-tail keywords naturally to engage your audiences. Add engaging and relevant visual content for a more immersive experience that will lead them down the conversion path faster than ever before! Write with care, personalizing content specifically tailored to each of your target buyer personas in mind. In doing so you’ll find yourself solving their problems much more quickly because they’re reading something written just for them–they feel like it was made by someone who is on their side rather than marketing at or about them from afar as an outsider looking in via some corporate message board. Optimize all this great work into easily digestible chunks using CTAs strategically placed throughout posts which are designed not only to drive conversions but also entice readership through social sharing.

Optimizing your on-page content is the heart of SEO. It’s what yields high search engine rankings and a devoted audience to view your page. All other elements stem from this, so make sure you invest in it!

HTML Elements

HTML elements are what programmers use to create web pages. When you click View > Developer > View Source in your browser, the source code for that page will appear and all of its HTML elements can be seen.

Page Titles

How to Optimize Your Website’s Title Tag for SEO:

Whether you’re a web designer or just an interested party, it is important that your website has title tags. Titles tell both visitors and search engines what they can find on the corresponding pages. To ensure your site pages rank in SERPS (search engine results page), be sure to include the focus keyword for each page in its respective title tag! Incorporate keywords as naturally possible when writing out titles so not only does Google know about them but also potential viewers who are looking specifically because of those words will too.

Best Practices When Developing a Page Title:

– Keep it under 70 characters per Google’s update. Mobile search results show up to 78 characters, so resist the temptation of going on and on with your title – any longer than necessary.

– Don’t stuff your page title with keywords just for SEO purposes or you’ll be penalized by modern search engines that are aware of this tactic. Make sure what you’re including in the header is relevant to what users will find when they click through from their SERPS (search engine result pages). Include an “about” section if possible where people can read about who runs/owns the site too! And don’t use all capitals; lowercase letters look more friendly and welcoming.

Headers

If you don’t know what a header in SEO is, then let me tell you. They’re the HTML element

,

, and so on – they help organize your content for readers and search engines can identify which part of your page’s title has the most relevance to them depending on their search intent. First off, make sure that all headers are titled correctly: use different keywords than those found in whatever pops up when searching for it (i.e., “SEO Headers”). This will show viewers how specific these terms are if they’ve never heard of this term before; giving them confidence that there really does need to be something special about these tags!

Meta Descriptions

Meta descriptions are the short page summaries that appear under your title in search results. These often act as a deciding factor when looking for something to read, so it is important to make them good and enticing! Meta descriptions also have an effect on social media shares because they can be copied over automatically with structured markup language (which we will talk about below). A good meta description catches the reader’s eye and provides them with more information about what they’re looking for. Including your keyword is a great way to show on Google that you provide content pertaining to their search query! Keep it under 160 characters, although Google has been known in some cases of allowing longer descriptions – up to 220 characters long. Mobile devices cut off at 120 characters so make sure not to use any alphanumeric symbols like ‘-‘, ‘&’ or even numbers when writing out your sentence.

Image Alt-text

Image alt-text is like SEO for your images. It tells Google and other search engines what your images are about, which can be important because now google delivers almost as many image results as text based ones! Make sure to include descriptive and specific tags that make sense in the context of a broader page, but don’t go overboard with keywords either.

Structured Markup

Structured markup is the process of “marking up” your website source code to make it easier for Google and other sites like Facebook, Twitter, etc. to find and understand different elements of your content by assigning specific information about them (such as a title or description). Structured data can be considered technical SEO but I’m including here because optimizing structured data creates a better on-page experience for visitors who are looking at social media shares or featured snippets from search engines.

Page URLs

Here are a few tips on how to write SEO-friendly URLs. In order for your content to be easily digested by readers and search engines alike, it is important that you keep the URL short and sweet. Avoid adding any extra words or unnecessary phrases when crafting these links as this can confuse both parties involved in reading your web page material. For example, instead of using “my new blog post,” use something simple like “blogpost.” Also remember that each word should only represent one keyword so make sure not too many topics get mixed up with irrelevant keywords in there somewhere! Lastly, if possible try switching from HTTP (normal) pages over to HTTPS (secure). Google has been ranking sites higher who have switched over already but beware.

Internal Linking

Internal linking is an essential part of on-page SEO. Not only does it help you rank higher in Google, but internal links also send visitors to other pages that may be more relevant than the one they are currently viewing. This not only keeps your readers immersed for longer periods of time and provides them with new content, but it tells Google’s crawler as well about all the great information available on your site so long as there are lots of useful internal links!

Mobile Responsiveness

Google has recently started favoring sites that are optimized for faster mobile speeds, even for desktop searches. A site’s responsiveness is paramount — it needs to be readable and navigable on any device you might use: a computer, your phone, or tablet. If you’re not sure about your own site’s readiness using Google Mobile-Friendly Test tool will let you know if the web pages load well under 500 milliseconds from click until content appears. Google now favors websites with fast loading times – including those accessed through computers as well as phones and tablets alike; this is due in large part to their new algorithm which rewards responsive design styles over outdated practices like popups or full-page ads (which can take up valuable seconds of time).

Site Speed

Your site needs to load quickly, whether you’re viewing it from a mobile device or desktop. Google understands that slow loading sites can cause frustrated visitors and reduced conversions (and ROI). Check your website’s speed anytime using the free tool offered by PageSpeed Insights; if necessary, use one of these 5 easy ways for reducing page-loading time on your own website: 1) Minimize render-blocking JavaScript and CSS in above-the-fold content. 2) Use image sprites with lazyload techniques 3) Dynamically serve font families based on browser type 4 ) Avoid inline script tags wherever possible 5 ) Add hyperlinks instead of graphics

Why settle for less? Take your business to the next level with local SEO. There are many tools out there that can help you develop a localized website, grow reviews through citations and Google My Business listings, monitor inclusion in local packs – all of which will take what was once just keyword research focused on an audience into something more comprehensive

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