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SEO Case Studies

Insights from SEO Case Studies: Strategies for Success in 2021

In 2021, many SEO case studies demonstrated successful strategies that can be implemented for success in the field. These case studies showcase the importance of implementing effective strategies to improve search rankings and drive organic traffic.

One case study focused on a popular jewelry brand that saw significant growth in non-brand traffic through site auditing, fixing internal linking issues, resolving redirect chains, and implementing long-tail collections. Another case study highlighted a SaaS construction site that experienced a 150% increase in traffic through auditing and strategy work, content restructuring, and content writing.

These SEO case studies are essential in inspiring new strategies, showcasing unique tactics that led to success, and providing tips and tactics to apply to SEO strategies.

Key Takeaways:

  • Implement effective site auditing and fix internal linking issues to improve search rankings.
  • Utilize long-tail collections to target specific keywords and drive organic traffic.
  • Content restructuring and content writing can significantly increase organic traffic.
  • SEO case studies provide valuable insights and tactics to apply to your SEO strategy for success in 2021.

Jewelry Brand Case Study: Growing Non-Brand Traffic for the Peak Season

One case study involved a popular jewelry brand that received approximately 200,000 brand searches per month. The goal was to increase non-brand traffic for the peak season. To achieve this, the first project involved site auditing and strategy work to fix internal linking issues and redirect chains. The internal linking structure was improved by creating targeted categories with a pyramid site structure for effective cross-linking and improved navigation. This allowed for greater indexing, crawlability and visibility of content on search engines.

The second project focused on crafting content around long-tail keywords for the website’s collections. The team used Google’s keyword research tool to find high-volume keywords with less competition and created detailed pages around specific collections. This resulted in high-quality content that was relevant to the target audience, had the right semantic connections, and answered their search queries.

The case study results showed that with the right SEO strategy, even a smaller one-off project can have a significant impact on traffic. The jewelry brand’s non-brand traffic grew by 50% over 3 months, which exceeded the target goal. In conclusion, this case study highlights the importance of proper site auditing, internal linking, and content optimization to improve search engine rankings and drive organic traffic.

Reviewing SEO case studies can provide inspiration and insight into successful strategies for different brands and industries. They can help businesses understand what works and what doesn’t, and what tactics to use to achieve specific SEO goals. Professionals can provide recommendations for best practices and guidance for brands looking to improve their SEO results. By implementing the strategies illustrated in these case studies, brands can increase their digital presence and drive organic traffic to their website.

SaaS Construction Site Case Study: Overcoming Traffic Slump

Another case study focused on a SaaS construction site that experienced a traffic slump despite being a leader in the industry. The site had encountered WordPress issues that negatively impacted its SEO efforts. To improve its traffic, the site employed a combination of tactics such as auditing, content restructuring, content writing, and optimizing content.

First, a technical SEO audit was conducted to identify and fix WordPress issues that were affecting the site’s rankings. Next, the site underwent content restructuring to improve its organization and prioritization of content based on relevance and engagement factors.

Content writing was then carried out to improve the quality and relevance of the site’s content. The team optimized the content by targeting specific keywords and ensuring that it met the needs of its target audience.

The site also incorporated internal links to improve site navigation and user experience. This helped users to find the information they were looking for quickly and reduced bounce rate, leading to an improvement in search engine rankings.

Overall, the SaaS construction site took a multi-pronged approach to improve its SEO. By addressing technical issues, restructuring content, optimizing content, and improving site navigation, the site was able to overcome its traffic slump and experience significant growth in organic traffic.

Wealth Management Case Study: Improving National and Local Rankings

Moneta Group, a wealth management company, sought to improve its national keyword rankings while also standing out in local markets. Through a strategic approach that included local SEO, competitive analysis, and content optimization, Moneta Group was able to achieve significant growth in organic keyword portfolio and positions.

Strategies Employed: Results Achieved:
Local SEO, including building location-specific pages and optimizing Google My Business profiles Increased local search visibility and facilitated easier discovery by potential clients
Competitive analysis, including identifying and analyzing top-ranking competitors Improved understanding of the competition and the need for differentiated content
Content optimization, including updates to website content and meta data Significant increases in organic keyword portfolio and Google Analytics goal completions

This case study demonstrates the importance of tailored SEO strategies for the wealth management industry. By focusing on both national and local markets and implementing targeted strategies such as local SEO and competitive analysis, Moneta Group was able to improve its search rankings and stand out in a competitive industry.

Entertainment Industry Case Study: Maintaining a Strong Digital Footprint

Escape the Room, a leader in the live game and entertainment industry, faced the challenge of maintaining a strong digital footprint across its 18 locations. To achieve this, they needed to implement effective SEO tactics to improve their digital presence and reach their target audience.

By revamping metadata, improving site speed, and creating high-quality content, the brand achieved increased impressions, monthly traffic, and reached their target audience. Improving site speed was a crucial factor in enhancing user experience and ranking higher in search engine results pages. By optimizing metadata, the brand was able to attract more organic traffic and better communicate their offerings and unique value proposition. In addition, their focus on creating quality content allowed them to engage their audience, build brand loyalty, and attract more targeted traffic to their site.

These case studies demonstrate the importance of maintaining a strong digital footprint in the entertainment industry. By implementing effective SEO tactics such as revamping metadata, improving site speed, and creating high-quality content, brands can attract more organic traffic and reach their target audience effectively.

Desktop-as-a-Service Solution Case Study: Recovering from a Traffic Slump

DesktopReady, a leader in the desktop-as-a-service solution space, experienced a traffic slump after a new website launch. Despite being a leader in their industry, they struggled to maintain their user base and improve their SERP rankings. However, with the right SEO strategies, they were able to turn their situation around and achieve significant growth.

Through a technical SEO audit, the site was able to uncover and address issues that were affecting their search visibility. Content optimization was then performed to better target keywords and improve the relevance of their site. Additionally, the company received SEO support for social media profiles and YouTube, which helped to improve their backlink profile and increase their reach.

Strategies employed: Technical SEO audit Content optimization SEO support for social media profiles and YouTube

The changes made to DesktopReady’s SEO efforts resulted in a staggering 409% increase in their user base. Additionally, they were able to improve their backlink profile and achieve higher SERP rankings. This case study showcases the importance of analyzing technical SEO and optimizing content, as well as utilizing social media for SEO support, to recover from a traffic slump and achieve significant growth.

Keywords: DesktopReady, desktop-as-a-service solution, traffic slump, technical SEO audit, content optimization, SEO support, social media profiles, YouTube.

South American Audience Case Study: Promoting New Car Models

Honda Motor Co. aimed to promote its new Civic hatchback and Accord models to South American audiences. However, they faced competition for keywords with their dealership partners. To overcome this challenge, Honda implemented a comprehensive strategy that included new and improved keyword targeting, aligning digital marketing goals with their partners, and implementing effective content marketing practices.

The strategy proved to be successful, resulting in increased visibility, higher keyword rankings, and reaching a broader target demographic. Honda was able to successfully promote its new car models to South American audiences, thanks to their tailored SEO strategies.

This case study demonstrates the importance of understanding local markets and tailoring SEO strategies to specific regions. It also highlights the need for collaboration between brands and their dealership partners to achieve marketing goals. Implementing targeted keywords, optimizing metadata, improving load times, and creating high-quality content are key elements in successfully promoting new car models in South America.

Tailored SEO Strategies: Key Takeaways from the Case Studies

These case studies highlight the importance of tailored SEO strategies for different industries and goals. One of the key aspects of successful SEO campaigns is site auditing. By conducting a comprehensive site audit, businesses can identify and address technical and content-related issues that may be affecting their search rankings and visibility.

Content optimization is another crucial element in driving organic traffic. By researching and targeting relevant keywords, businesses can create high-quality content that resonates with their target audience and addresses their pain points and interests. In addition, metadata revamps, improvement of site speed, and content creation can also have a significant impact on search rankings and conversions.

Another important lesson from these case studies is the effectiveness of local SEO strategies. By optimizing for local search terms and directories, businesses can improve their visibility in local markets and attract more targeted traffic. This was demonstrated in the case study of Moneta Group, where the company saw a significant increase in organic keyword portfolio and positions achieved in local markets.

Ultimately, the key takeaway from these case studies is that businesses must tailor their SEO strategies based on specific goals, challenges, and industry requirements. By conducting thorough research, implementing effective tactics, and continuously monitoring and adjusting their campaigns, they can achieve remarkable results in improving search engine rankings and driving targeted traffic.


By implementing these strategies, businesses can achieve success in their SEO efforts in 2021. The case studies discussed in this article highlight the importance of tailored SEO strategies for different industries and goals, emphasizing the effectiveness of tactics such as site auditing, content optimization, and keyword targeting in driving organic traffic and improving search rankings.

SEO case studies provide valuable insights into successful strategies and best practices that can be applied to businesses across various industries. Keeping up with the latest trends and implementing proven methods can make a significant impact on search rankings and overall SEO success.

As we move forward into 2021, it is crucial for businesses to prioritize their SEO efforts and continuously adapt to changes in the search engine algorithm, user behavior, and market trends. By taking cues from the case studies discussed in this article, businesses can develop effective SEO strategies that drive results and deliver a strong ROI.


Q: What are SEO case studies?

A: SEO case studies are in-depth analyses of real-life situations where businesses or individuals have implemented SEO strategies to improve their search engine rankings and organic traffic. These case studies provide valuable insights into the effectiveness of different tactics and strategies.

Q: Why are SEO case studies relevant in 2021?

A: SEO case studies are relevant in 2021 because they demonstrate successful strategies that can be implemented to achieve SEO success. They provide valuable insights into industry trends, effective tactics, and best practices, helping businesses stay updated and improve their own SEO efforts.

Q: What are some key takeaways from the SEO case studies mentioned?

A: Some key takeaways from the SEO case studies mentioned include the importance of site auditing and fixing internal links for improved search rankings, the impact of content restructuring and optimization in overcoming traffic slumps, and the effectiveness of local SEO, competitive analysis, and content optimization in improving keyword rankings.

Q: How can businesses apply the strategies mentioned in the case studies to their own SEO efforts?

A: Businesses can apply the strategies mentioned in the case studies to their own SEO efforts by conducting thorough site audits, identifying and fixing SEO issues, optimizing content based on industry trends and keyword research, and implementing tailored strategies for their specific goals and target audience.

Q: What are some common challenges businesses face in implementing SEO strategies?

A: Some common challenges businesses face in implementing SEO strategies include technical issues with website structure and coding, keeping up with algorithm changes and industry trends, creating and optimizing quality content, and standing out in competitive markets. Thorough research, continuous monitoring, and staying updated with best practices can help overcome these challenges.

Q: How long does it take to see results from SEO strategies?

A: The time it takes to see results from SEO strategies can vary depending on various factors such as the competitiveness of the industry, the current state of the website, the extent of the strategies implemented, and the algorithms of search engines. Generally, it takes several months to a year to see significant improvements in search rankings and organic traffic.

How Can ROI Tracking Strategies Improve SEO Success in 2021?

Implementing effective roi tracking strategies for business success is crucial for improving SEO outcomes in 2021. By accurately measuring return on investment, businesses can assess the success of their SEO efforts and make data-driven decisions. This helps allocate resources wisely, identify high-performing tactics, identify areas for improvement, and enhance overall SEO performance in an ever-evolving digital landscape.

What Are the Key Strategies for Achieving Top Rankings in SEO?

To achieve top rankings in SEO, implementing key strategies is crucial. Conducting thorough keyword research, optimizing website content and meta tags, building high-quality backlinks, and ensuring a mobile-friendly design are some essential practices. Regularly monitoring and analyzing website metrics, creating engaging and shareable content, and staying updated with industry trends can further enhance rankings. Employing these key strategies for top rankings establishes a solid foundation for successful SEO performance.

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